Camilla is an Art Director and Creative Consultant specialising in fashion and retail, with over 16 years of experience directing global photoshoots. She spent a decade in senior Brand and Creative Director roles at companies including AllSaints, Oliver Sweeney, and Long Tall Sally, before moving into freelance Art Direction and Consultancy working with major clients such as Wilson, George at Asda, M&S, ME&EM, Next, Bravissimo, and Primark.

She excels at modernising and elevating the visual identities of heritage and commercial brands, transforming photography strategies and brand guidelines while remaining equally fluent in established creative frameworks. Her art direction spans all fashion categories including; Womenswear, Menswear, Kidswear, Lingerie, Swim, and Sportswear and covers the full creative process; concept development, set design, model casting, pre-production, on-set art direction, and post-production.

Her decade of in-house experience means she understands the internal processes, team dynamics, and pressures that come with delivering creative work at scale bringing a pragmatic, collaborative, end-to-end approach that takes the pressure off her clients at every stage.